Website Strategy Consulting for Small Businesses
Plan a website around business goals
A website should help people understand your business, find the information they need and take an appropriate next step. Prompt Consulting Services provides website strategy consulting for small businesses that are planning a new website, improving an existing site or preparing for digital marketing activity.
What website strategy consulting can include
- Clarifying website goals, audiences and priority actions
- Reviewing pages, navigation, content needs and conversion paths
- Identifying opportunities to improve clarity, usability and measurement
- Planning SEO-ready page topics and internal linking
- Aligning website work with digital marketing and reporting needs
A practical planning process
The process begins with your business objectives, current website and the questions customers ask before they contact you. Recommendations are organized around the agreed scope, so you can make informed decisions about content, structure, implementation priorities and the work that should come next.
When to consider a website strategy engagement
Website strategy consulting may be useful before a redesign, when a site no longer reflects current services, when visitors are not finding key information, or when marketing activity needs a clearer destination and measurement plan.
Discuss your website priorities
Use our contact page to discuss your website, marketing goals and the planning support that may be appropriate for your business.